This yarn is from Noro and is called Uchiwa, with 547 yards/ 200g. It is made up of 50% Cotton + 30% Rayon + 20% Silk.
It also has long color runs though they tend to be a bit gentle --- to quote Noro, it has "...unique contrasting color twists that create an eye-catching tweedy marl. At the same time, a longer, more subtle color blending produces a beautiful gradation in the background coloring."
The colorway we went for here is #7, a beautiful blend of varying purples, lilacs, violets, with some slubs and spans of hightlight colors like white and black and apricot and periwinkle.